Italian restaurant food photography at Made in Italy London

Based just over an hour from London by train, I work with London businesses regularly -- and my rates reflect Southampton overheads, not Zone 1 studio costs. That gap is meaningful. You get the same quality of commercially focused photography you'd find from a top London photographer, at a rate that leaves budget for the next shoot.

My London client list spans hospitality, retail and lifestyle. I've shot for The Mayfair Chippy in Mayfair, Aspiga on the Kings Road, and 1Rebel gyms -- all projects where the images needed to work hard across digital, print and social, and where London's visual standards left no room for anything ordinary.

A 17-year background in design and marketing means I arrive on set thinking like your art director. Before we shoot, I help shape a tight brief and shot list. After, you receive colour-managed selects optimised for every channel you've briefed -- web heroes, social crops, press-ready files.

Why London Businesses Work With Me

  • Competitive pricing. Southampton-based costs mean day rates that are typically 20-40% below comparable London studios -- without any compromise on quality.
  • Commercially focused. Every image is built around what you actually need it to do -- sell a dish, fill a venue, represent a brand.
  • Design-led approach. 17 years in design and marketing means I think in campaigns, not single frames. Briefs are built with purpose; delivery covers every channel.
  • Straightforward to work with. Direct communication, clear shot lists, fast turnaround. No account managers, no unnecessary complexity.
Discuss a London Project
Commercial photography for London brands -- interior design flat-lay